Dallas: Summer Boot Camp teaches skills to reach multicultural consumers
GritoBlast! Dallas — The Dallas/Fort Worth metro area is home to 2 million Latinos, 448,000 Asians and 1 million African Americans – who together comprise 50 percent of the total metro population.
Many companies – legal firms, retailers, healthcare providers, public agencies, and transportation – are struggling to find people with the skills needed to reach the growing multicultural consumers.
Because few training institutions offer the courses that provide the specialized skills that are needed by companies that are selling products and services to multicultural consumers.
Rincón & Associates want to help businesses address this critical shortage. Beginning August 8 and throughout the month, Rincón & Associates will offer their popular summer boot camp (http://www.rinconassoc.com/workshops-to-enhance-human-capital) featuring research and marketing workshops. The affordable, intensive workshops will provide the skills that are in demand by area employers.
The six workshops (http://www.rinconassoc.com/workshops-to-enhance-human-capital) offered in August 2017 are:
- Principles of Hispanic Marketing
- Retrieving and Analyzing Census Data
- Designing Questionnaires for Hispanic Audiences
- Designing Surveys for Diverse Audiences
- Designing Statistical Charts, Graphics & Infographics
- Planning and Managing Focus Group Projects
The workshops will take place at Rincón & Associates’ office in Dallas, located across from the SMU campus.
In addition to the invaluable skills attendees will gain, each participant also receives a certificate of completion for each workshop.
Registration is now open. Call 214-750-3800 for further information.