New Puerto Rico-based newscast to debut targeting U.S. Latinos

New Puerto Rico-based newscast to debut targeting U.S. Latinos

Posted by on Oct 23, 2014 in Announcements, General

New Puerto Rico-based newscast to debut targeting U.S. Latinos

GritoBlast! — Starting Monday, October 27, 2014, U.S. Hispanics will be able to enjoy a new Spanish-language primetime newscast produced specifically for the U.S. market by Puerto Rico’s leading broadcast network, WAPA Television.

The hour-long program, “Noticentro America,” will air live and exclusively on WAPA’s U.S. sister cable network, WAPA America, Monday-Friday at 8pm ET/5pm PT. WAPA America is available nationwide and is distributed by all major cable, satellite and telco providers.

“Noticentro America” will feature stories of interest to U.S. Hispanics with a special emphasis on news from Puerto Rico and the U.S. Hispanic market, focusing on topics such as immigration, education, personal finance, health, culture, and technology.

“WAPA has the most advanced news technology in Puerto Rico and an award-winning news team that produces the most news on the island,” said Jose E. Ramos, President of WAPA Television. “We saw the opportunity to leverage our unparalleled resources to produce a high-caliber national news program that caters to the unique interests of U.S. Hispanics.”

“Puerto Ricans are the second-largest Hispanic group in the U.S., and this is the first news program produced in Puerto Rico tailored for U.S. viewers,” said Alan J. Sokol, President of Hemisphere Media Group, WAPA’s parent company. “This underscores Hemisphere’s commitment to innovate and invest in original programming that appeals to U.S. Hispanic audiences.”

Launched in the U.S. in 2004, WAPA America broadcasts approximately 75 hours per week of original news and entertainment programming, as well as local movies, telenovelas and major sporting events like “Baloncesto Superior Nacional” (National Superior Basketball), Puerto Rico’s most popular professional sports league.