Bilingual campaign hopes to “drive” home the message to use seat belts
GritoBlast! — Although automobile accidents are the leading cause of death in the U.S. among Latinos under age 34, there are few programs designed to educate and inform them of the importance of seatbelt use.
A new campaign by the National Latino Children’s Institute (NLCI) and the National Highway Traffic Safety Administration (NHTSA) – “Do it for your family, buckle up!” (Hágalo por su familia, ¡abróchese el cinturón!) – helps fill this void and has the potential of saving thousands of lives annually and preventing countless more injuries.
The bilingual, bicultural web-based campaign features a toolkit that is customized for the diverse Latino community and free to download. It includes bilingual, downloadable poster, rotofolio/flip book, powerpoint, palm card, stickers, video, radio PSAs.
“The toolkit will help state and local organizations concerned with the public safety of their Latino communities to reach them in a more culturally compelling way. The toolkit and its messages incorporate traditions and values that we know engage the Latino community. The campaign serves to motivate drivers and passengers to use seat belts by focusing on the terrible consequences car accidents can have to the family if drivers and passengers are not properly restrained and protected,” stated Maria Rita Jaramillo, NLCI Board Chair.